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Pay per click is a technique that takes full advantage of the Search Engines and is to pay a small sum of money every time a user clicks on an ad that leads to your website (appropriately relized) or product you're selling.

Usually the position of these ads is achieved through a series of strategies and tricks to optimize its ad, and by filling your offer for the keywords that are interesting for you.

If you create a high quality ads with AdWords, and your bid is the minimum allowed, you may also be in first position, spending less than other advertisers. If you create a high quality ad with AdWords, and your bid is the minimum allowed, you may also be in first position, spending less than other advertisers.

If you've always wondered what are the benefits of PPC advertising here is a quick list:

· You do not need to be a computer genius and the Internet to create your successful advertising campaign, just implement the right strategy.
· Immediate results are visible even after the first day.
· No need to make a super website Optimized for search engines. (but must be optimized to persuade the guest to buy your product...)
· You can use it even if you don't have an own product to sell, with some affiliation program that you like.
· You can be in a few minutes online in the search engine most famous: Google!
· You can choose the keywords which you prefer to be found.

That way, when users search Google for a particular product or service, typing the keyword that you chose during the AdWords campaign, you will notice your ad and could click on, in order to see your site and what you have to offer. Extraordinary, is not it?

Negative aspects of AdWords?

Just one: the payment to service. Obviously being a service that offers a lot, it required a monthly payment for every click generated.

Naturally, however, you must know the right techniques to use to learn how to make money with this tool, otherwise it's just a useless expenditure of money.

Of course, the techniques to follow are very many, but there are a few suggestions, I would give you some guidelines, so as to start with the right step, your adventure with Google AdWords:

Do not point a priori on the keywords more competitive. If you are selling a product in affiliation, it is very likely that the make, model or name of that product, is the Key Word most used, and therefore also the most competitive.

Try to find some more specific keyword, covering better the topic of your product, which achieve at the same way a good visibility.

Remember: the important thing is to stay in the top 10 of AdWords, not always the No. 1 position appears to be the best in terms of conversions in Sales.

Constantly monitor your campaign. Most AdWords advertisers you know what they do? They set up their campaign and then forgets about it completely, leaving things to chance and expects to sell or earn something. Nothing about more wrong!

Instead of fundamental importance, check always the job. AdWords gives you a control panel just right for this type of work, so that you can see what results you're getting and understand where are you wrong to do some tests.

The fact that today Google AdWords is one of the most widely used tools of the Web, does not mean that it is easy to use.

There are many functions that Google constantly changes, optimizations to be done and strategies to be known are quite a lot if you want use AdWords in the best possible way.

So, if you are not unfamiliar with AdWords, or if you want to increase your profits with it, is to try to use it, through the best italian manual: AdWords Vincente.